Click-through rate (CTR) calculator
Calculate CTR from clicks and impressions, and compare it before and after a change. Nothing you enter is saved.
Click-through rate
3%
- CTR after the change
- 4%
- Change in percentage points
- +1 pts
- Relative change
- +33.3%
How it works
- CTR = clicks ÷ impressions × 100
- Percentage-point change = new CTR − old CTR; relative change = (new − old) ÷ old
How to read it
A “good” CTR depends on the channel, position and audience, so compare against your own history. A 1-point rise from 3% to 4% is a one-third relative improvement — say which one you mean.
The full explanation is in our guide: What Is Click-Through Rate? A Plain-English Guide to CTR.