Free marketing tools
Build campaign links, check A/B tests, preview search results and work out click rates. Each tool follows the method in its CTR Guide article. Everything runs in your browser; nothing you enter is saved or sent anywhere.
UTM link builderBuild a correctly tagged campaign link, with checks for the mistakes that quietly split your reports.Open tool →A/B test significance calculatorCheck whether the difference between two versions is bigger than chance would usually produce.Open tool →A/B test sample size calculatorHow many views each version needs before a test can reliably detect the change you care about.Open tool →Search result previewSee roughly how your title and description could look in Google’s results on desktop and mobile.Open tool →Click-through rate (CTR) calculatorCalculate CTR from clicks and impressions, and compare it before and after a change.Open tool →Email click rate and CTOR calculatorOpen rate, click rate and click-to-open rate from one campaign’s numbers.Open tool →