Email click rate and CTOR calculator
Open rate, click rate and click-to-open rate from one campaign’s numbers. Nothing you enter is saved.
Click rate
6%
- Open rate
- 40%
- Click-to-open rate (CTOR)
- 15%
How it works
- Open rate = unique opens ÷ emails delivered
- Click rate = unique clicks ÷ emails delivered
- Click-to-open rate (CTOR) = unique clicks ÷ unique opens
How to read it
Privacy features such as Apple Mail Privacy Protection can inflate opens, so open rate and CTOR are less reliable than click rate. Check your email platform’s help pages for exactly how it counts.
The full explanation is in our guide: Email Click Rates Explained: Click Rate, CTOR and Open Rate.